Most studies show that the average person would much rather see a video on a specific topic than read about it.

Video provides a medium which allows a company or to explain what services they can provide in the most engaging way possible.

Here’s some ways video marketing can help your business:

• Directly informing customers about any aspect of the business, product or service.

• Engaging more customers.

• Building brand awareness.

• Improving a business’s website traffic.

• Reducing websites bounce rates.

• Increasing a business’s SEO rankings.

• Increasing sales.

And here are some studies and statistics which support these points:

• Google and MSN have reported that sales can increase up to 73% by using video marketing.

• Comscore reports that 64% of visitors who view video are more likely to purchase than other site visitors.

• Forrester Research reports that websites with video are 50x more likely to gain an organic first page ranking.

• A case study by Yume, ScanScout and BBE found that purchase intent among those watching an online video spot was 76% higher than those who didn’t. Also, after watching an online marketing video, awareness increased by 205% and there was a 62% increase in daily sales volumes.

So, the question shouldn’t be, “Can my business afford to get a marketing video done?” The question is, “Can my business afford not to?”